While all of the offerings in Jaguar's model range are undoubtedly cars focused on luxury more than anything else, the range spreads across a wide plethora of requirements. The Jaguar onslaught is spearheaded by the flagship XJ range, powered by a variety of engines. All this is aimed at the likes of Audi A8, Mercedes S 320 and S350 and the BMW 7-series.
Next in the pecking order is the XF range of Jaguar luxury sedans battling with BMW 5-Series and Mercedes E-Class variants and Audi A6. Land Rover's model structure shares similar diversification in the world of SUVs. The top of the line Range Rover is highly touted as one of the best off-roaders in the world and competes directly with the BMW X5 SE and Porsche Cayenne.